Jentrepreneur

How Online PR Can Help Your Internet Business

No, we’re not talking about Page Rank. We’re talking about Public Relations here, and online PR strategies that can help you publicize and grow your online business or website. Too often, webpreneurs and webmasters are only concerned with what the crowds are doing Internet marketing-wise, and they neglect highly effective methods of promoting their sites.

PR is about raising awareness and conveying a certain image or message to your target audience(s). Good PR can help you, and your site, build a solid reputation which is essential in becoming an authority source in your niche or industry on the Web. Here are a few online PR tools that can help you get started: (more…)

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How the Wrong Content Strategy Can Ruin Your Website

A lot of webmasters really have a pretty lousy content strategy in place. Here’s an example (based on a question I recently saw asked on a webmaster forum):

Someone wanted to know whether it was better to write for bots (search engines) or human readers. Their purpose seemed obviously to lean towards making a solid content-rich site. Because SEO is always a hot topic (because frankly most people are either too lazy or too dense to look beyond it for quality traffic sources), you’ll find a lot of information like this around (paraphrased):

“Write for search engines first to get rankings and traffic, and then start writing for readers to keep them.”

I had a total “duh” moment when I read that, thinking I must be on a total idiot binge lately on the webmaster front. (more…)

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Why Fake Page Rank Detection Tools Can Get You Into Trouble

If you’re considering buying a domain name, or buying links, you may use a fake Page Rank detection tool to determine if a domain’s PR value is legitimate or if it has fake PR. On the surface they sound like a good idea, right? But fake Page Rank detection tools can get you into some hot water if you’re not careful in how you use them or the information obtained from them. Here’s why: (more…)

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