Archive for November, 2007

My Top Performing Ad Network

Friday, November 30th, 2007

Indeed JobsI haven’t used a ton of ad networks (Adsense, Widgetbucks, and briefly YPN and one or two others a while back), but I was interested to see which ad network is currently my top-performing one.

It’s actually Indeed.com.

If you’re not familiar with Indeed.com, they allow you to publish job ads or a job search box on your website or blog. I first became familiar with them in 2005, when I was still writing for About.com (who uses Indeed for their job search).

If you run any kind of business-oriented site where you may have job-seekers making up a significant portion of your readership, they may be worth a try. I’ve found them to be a particularly good option on my freelance writing blog, especially after lately increasing the ad exposure there for them.

I’m not earning big bucks or anything from that blog, because it’s relatively low traffic, but the Indeed ads are earning me about three times what Adsense used to when it was my dominant ad network there.

Just thought I’d mention it for those not yet familiar with Indeed Jobs yet. You can find more information through the “publisher” link at the bottom of their site.

Disclaimer - This post contains affiliate / referral links.

Affiliate Marketing Plan

Monday, November 26th, 2007

I had been considering promoting affiliates for quite a while - as in picking individual products to actively promote (not just an Amazon link here or there or a referral link to some service). I just didn’t have a lot of time to start looking for a product I could ethically get behind and actively market.

Over the holiday break, I was contacted by the author of an e-book called Six Figure Freelancer. He sent a review copy, I made time to read it, and I liked it. I didn’t agree with absolutely everything in the e-book and made some suggestions (which he’s actually implementing - that certainly encouraged me to give promoting it a try). (more…)

PLR Articles Update

Friday, November 23rd, 2007

Since announcing that I’ll be discontinuing my PLR business articles (and pulling any remaining sets off the market) after 2007, I’ve been selling a decent number of sets off. I’ve still only really promoted the death of my PLR articles on one webmaster forum.

Now I’m trying to figure out how to push as many sets as possible to pull some extra income out of the project before the end of the year. As of now, I’m considering a few options:

1. A press release at the beginning of December

2. Pushing them on other webmaster forums

3. Getting it mentioned on webmaster-targeted blogs (paid or otherwise)

4. Decreasing the price again much closer to the end if they’re still not going at that point (this is the least likely option).

I’m not expecting to sell all of these sets, because frankly they’re not worth enough to justify spending a ton of time marketing them compared to my other projects and client work. I’ll update here on what strategies seem to work, and what doesn’t though as I try a few new tactics in coming weeks.

My PLR Experiment Comes to a Close

Friday, November 9th, 2007

Closed - Credit: StockXpert.comThroughout 2007, I’ve been selling specialized PLR business article packs as an experiment to show Web writers a potential additional income stream. That project is now coming to a close.

Around the first of the year, my PLR business article packs will be no more. I’m completely pulling them off the market at that time. (more…)

The Jentrepreneur Plan

Monday, November 5th, 2007

JentrepreneurThis is my first in a collection of weekly posts to let you follow the progress of Jentrepreneur.com.

Long-Term Goals

  • Have the old ChickTech.net content re-indexed on this domain, and back to top ten rankings for a few key phrases like headline templates, non-blog wordpress themes, non blog wordpress themes, magazine style wordpress themes, etc.
  • While I’ll never be one to obsess over SEO, I do want to get the basics of my SEO house in order (titles, meta tags, tagging, etc.).
  • Given that ChickTech was being ignored and pretty much completely dead on traffic when I stopped with it (less than 1000 uniques and 9000 pageviews per month), I’ll say I’ll start off with a goal of 3000 uniques and/or 25,000 pageviews per month for right now.
  • I’m not currently setting monetization goals, as it won’t be a real focus for a few weeks - I want to focus on marketing first for traffic. (more…)

October Stats: Surprising but not Exciting

Thursday, November 1st, 2007

Jack-o-lantern - Credit: Alicia SolarioWhile I did say I won’t give specific stats and earnings info for my larger sites, I was checking on their overall traffic trends for October, so I thought I’d share a little bit about whether they went up or down, and why. I’m surprised the stats weren’t much worse on these sites last month actually. (more…)

Learn From My Success and Mistakes

Thursday, November 1st, 2007

Success or Failure - Credit: StockXpert.comI’ve already mentioned here that I’ll be using several websites and business projects of mine as case studies that you can follow here on Jentrepreneur. They may all be successes. They may all be spectacular failures. More than likely, they’ll fall somewhere in between. The idea is to let you watch and learn, either from what I do right, or from the mistakes I make along the way.

This blog won’t be following my larger or older projects (like my business blog, PR blog, and freelance writing blog). Instead, I’ll be showcasing my newer projects and sites, so you can watch them from the very beginning. Today I’m going to give you a preview of some of these projects: (more…)

About Me

Jennifer Mattern - Jentrepreneur
I'm Jennifer Mattern, and here at Jentrepreneur, I'll be sharing my little pearls of wisdom on topics such as online business, blogging, copywriting, and marketing, coming from my perspective as an online business owner, online PR specialist, and freelance business writer.
I'll also be sharing several of my projects with you in depth, letting you watch their income grow from nothing (or letting you see them fail miserably up close and personal). Enjoy! -- More

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