In an effort to cut back on some of my blogs, Jentrepreneur.com will be merging with BizAmmo.com. I won’t be moving all articles. I’ll be slowly re-directing articles I plan to keep from this blog, and this site will remain live as an archive until I come up with a new plan for the blog or domain name.
I posted recently about the importance of testing Web copy. A commenter had asked how to do that - basically, how do you run a split-test on the marketing / sales copy on your website?
I hadn’t had a chance to sit down and write about it, but I came across an excellent article covering it thoroughly today. It’s far more eloquent than my own post would be on this topic (as copywriting is not the primary area I work in), so be sure to give it a read to pick up the fundamentals.
How Split Tests Can be Good for Your Web Site Conversion Rate - by Steve Jackson of Conversion Chronicles.
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