Jentrepreneur

No, we’re not talking about Page Rank. We’re talking about Public Relations here, and online PR strategies that can help you publicize and grow your online business or website. Too often, webpreneurs and webmasters are only concerned with what the crowds are doing Internet marketing-wise, and they neglect highly effective methods of promoting their sites.

PR is about raising awareness and conveying a certain image or message to your target audience(s). Good PR can help you, and your site, build a solid reputation which is essential in becoming an authority source in your niche or industry on the Web. Here are a few online PR tools that can help you get started:

• Press Releases
• Online Press Rooms / Media Kits
• Letters to the Editor
• Op-Eds
• Pitch Letters
• Media Advisories
• Newsletters
• Electronic Brochures (usually .pdf files)
• Online Reports, E-books, and White Papers

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