Jentrepreneur

This year is coming to a close, and it’s time to re-think some business strategies and projects, and make plans for online business in 2008. While I have additional business goals (mostly revolving around print writing), here are some of my goals for next year revolving around my sites, digital products, and services:

1. Re-launch AudioXposure.com (my indie music webzine) - It’s been stale for a little over a year now I believe. It never monetized well. Well other sites started earning significantly, I let this one slide. But it was my first site, I love the niche, and I want to give it another go. It’s being moved to Wordpress sometime before the Spring (content’s already on the system on a subdomain). I’m also adding a forum and directory (which will replace my current indie music directory at IndieGuru.com). I’m also going back to managing it completely independently, at least in the beginning while I work out the kinks. I’m pushing this re-launch, as I’m also hoping to focus on another indie-music-related publishing project or two, and move more back to my music publicity work through my PR firm.

2. Change the BizAmmo.com theme - This isn’t a terribly high priority, but I’d like to get this moved probably to one of Brian Gardner’s themes (probably Revolution News). I want to revive the dead forum attached to this site, add a business directory, and finally finish up the small business ideas collection (I may release a limited set online and compile the rest into an e-book). This site is my highest earner, but becoming a chore and a place I really don’t enjoy posting to. I’m hoping that by freshening it up a bit, I’ll regain some of my passion for the project.

3. Post more regularly to my PR blog - This blog (NakedPR.com) often has my highest monthly traffic, because I write a good number of highly controversial posts there. It’s more of my “playground” than a serious business endeavor, but I’d like to find ways to better monetize it (it’s not unusual to get $1.00 + Adsense clicks here, but the audience isn’t the type that clicks ads often). While I don’t expect it to ever be a big income-generator (and that’s not the goal), it would be nice if it were earning at least enough to justify spending more time on it (and away from my development projects).

4. Redesign my business site and add a blog - My biz site (jhmattern.com) is also being moved to wordpress on another theme by Brian Gardner (Revolution Theme). I’m planning to add a more instructive PR blog here, and keep NakedPR for the controversial posts that amuse me.

5. Launch my E-book for authors - The e-book is a 90-day pre-launch publicity plan to help authors of books or e-books build pre-launch buzz prior to release. If it goes over well, I’ll be releasing a second version targeting webmasters about launching a site or blog.

6. Pull my first e-book off the market - My Press Releases Made Easy e-book will be pulled off the market once its replacement is underway. I’m expanding it, adding case studies and additional templates, and more. I also won’t make the mistake of offering resell rights on the expanded version, and will likely use affiliates to market it.

7. Overhaul my deep link article directory - This directory was the first of its kind (deep linking only to articles around the Web), and I still feel strongly that it has a lot of potential. However, the name, FreeDeepLinks.com hurts it with users looking for articles. I’ll be moving it to InfoLovers.com (I think that’s right) sometime in 2008, upgrading the directory script, and changing the design.

8. Re-launch CreativeSelfPromotion.com - This blog will be a lead-up to a book I’m planning to pitch to publishers hopefully before the end of the year.

There are quite a few more goals, but those are the ones at the top of my mind right now. As I complete them, I’ll post about and work towards others.

What are some of your online business goals for 2008?

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