Jentrepreneur

I posted recently about the importance of testing Web copy. A commenter had asked how to do that - basically, how do you run a split-test on the marketing / sales copy on your website?

I hadn’t had a chance to sit down and write about it, but I came across an excellent article covering it thoroughly today. It’s far more eloquent than my own post would be on this topic (as copywriting is not the primary area I work in), so be sure to give it a read to pick up the fundamentals.

How Split Tests Can be Good for Your Web Site Conversion Rate - by Steve Jackson of Conversion Chronicles.

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