The PageRank vs Traffic Debate - Why You’re Both Wrong
Just a quickie today…. I get so sick and tired of seeing the same stupid arguments between webmasters; especially the one about whether PageRank or traffic is more important to making money on the Web. News flash: you’re both wrong! Here’s why:
It’s impossible to determine which will earn a site more money, because every site has its own monetization strategy. And Google be damned, PageRank isn’t going to stop making people a lot of money just because they did their little “paid links are evil” dance and chant.
If you sell text links, whether or not you actively promote the site’s PageRank, the PR is still going to be a deciding factor on the advertisers’ end, and will determine whether you get the advertisers and how much they’re willing to pay.
If you monetize using things like Adsense alone (stupid), then traffic will lead to more clicks which will lead to more income. But you’re not dumb enough to make a serious effort at monetizing a site while only using Adsense, are you? Didn’t think so.
So see that? Traffic is not the better factor in making money. PageRank is not the better factor in making money. Knowing how to run a damned business instead of buying into every bit of BS you pick up in webmaster communities is the better factor in making money on the Web!
(1 votes, average: 5 out of 5)
Loading ...
Posts
2 Responses to “The PageRank vs Traffic Debate - Why You’re Both Wrong”
By Lara on Sep 3, 2007 | Reply
I couldn’t agree more - also, love the frankness in this post.
I feel as if some bloggers/webmasters simply regurgitate everything they read into some stupid widget/addition to their site.
By Jennifer Mattern on Sep 3, 2007 | Reply
lol I’m glad you like the frankness. That’s just the way I operate, especially when I’m ranting (which I don’t do much of on this blog… if you want to see real ranting on my end, NakedPR.com is usually chock full of them).
I agree with you though… people assume if someone’s a webmaster they know what they’re talking about. All I can say is thank goodness I was smart enough to think for myself when I got started on the Web, being able to choose the right people to learn from and the ones not worth the virtual air they “breathe” with the crap they spout. Some of it is just so nonsensical though that I honestly can’t believe that people buy into it. You know it’s really bad when you cite a legitimate source (like citing Google’s policies when someone asks about them), and people act like things “official” are some kind of conspiracy, not shutting up with their unsupported arguments. Gotta love webmasters. Such a fickle little bunch.